Launched this week, Visit Victoria’s new campaign encourages Victorians to rediscover their own backyard and connect with the incredible experiences, businesses and people that make this state so unique.
Stay close, go further aims to promote a renewed appreciation of Victoria; from Melbourne’s eclectic neighbourhoods and hidden laneway gems to the diverse natural beauty of the regions.
A short drive from Melbourne offers everything from award winning dining and wineries, breathtaking natural escapes, immersive cultural experiences, and unique overnight stays to rival any global destination.
“What makes Victoria so special is the creative, entrepreneurial, passionate people behind our tourism businesses,” says Visit Victoria CEO Brendan McClements.
“Our campaign helps tell the stories about the products and experiences we have in our own backyard and will help to drive visitation across the state.”
